Market research studies in which consumers evaluate food and other products based on smell, taste, texture, mouthfeel, and other relevant aspects. Ideal for food and beverages, both hot and cold.
You have a new product, a revised recipe, or a new variant. But how do you know if consumers will really like it? Internal feedback is biased. Online surveys don’t capture the taste experience. And launching a product based on a hunch is a risk you can’t afford to take.
We conduct product and taste tests at our professional testing facilities in Antwerp and Liège. We recruit carefully selected participants who are representative of your target audience and ensure a testing environment that eliminates external influences.
We'll discuss your product, your objective, the ideal methodology, and the desired sample size.
We'll launch the screener. Then we'll select consumers based on the desired profile.
Respondents taste your product at our facility, in individual booths, without any outside influence.
You will receive a clear report with quantitative scores for each sensory attribute and specific conclusions.
You’ll know exactly what consumers taste and value, and where your product stands out or falls short compared to the competition. No assumptions and no internal gut feelings. Just reliable data that takes you from good to gold.
We combine 33 years of fieldwork experience with state-of-the-art facilities and a national panel of more than 15,000 respondents. Your market research is in good hands.
