Shelf Research
Through shelf research, we identify what consumers see when they look at a shelf like this. Testing different designs in a simulated shelf environment beforehand is particularly useful for products that aren’t yet on the market.
Does your product stand out?
Your product is on the shelf, but consumers are passing it by. The packaging doesn’t stand out, the brand isn’t recognized, or its placement on the shelf is working against you. By the time sales figures confirm this, it’s already too late.
Testing Visibility & Choice Behavior
We simulate realistic store environments where consumers can shop. Our test locations in Antwerp and Liège are designed to create a realistic shopping experience.
How does it work?
Briefing
We'll discuss your product, your objective, the ideal methodology, and the desired sample size.
01
Recruitment
We'll launch the screener. Then we'll select consumers based on the desired profile.
02
Fieldwork period
Consumer behavior is tested at our facility, which is being converted into a realistic store.
03
Data & Report
You will receive a clear report with quantitative scores for each sensory attribute and specific conclusions.
04
The result: decide with confidence
You know exactly why consumers pick up your product or pass it by. Whether it’s because of the packaging design, its placement on the shelf, or something else. Our data provides you with a well-founded answer to the question of why your product is leading the way or lagging behind in terms of purchase intent.