Quantitative

ConsumerHouse has an extensive experience in quantitative market research. We have the flexibility and recourses necessary to organise all types of quantitative fieldwork projects.

 

Thanks to our multifunctional quantitative halls in both Antwerp and Liège and our extensive consumer panel, we are able to process large fieldwork volumes

 

We ensure the complete organisation and execution of your fieldwork.

  • Preparation of the fieldwork: purchase/shipping of products, translation of questionnaires etc.
  • Programming of the questionnaire in Nebu
  • Recruitment of the required respondents (based on the quota)
  • Employment of the qualified staff (based on the research method)
  • Conducting and supervision of the fieldwork at the desired location(s) by the requested method (F2F, self-completion, CATI, CAPI etc.)
  • Delivery of the results in Excel, SPSS or ASCII

We have extensive experience in:

Product Research – HUT

Below, some examples of recent HUT’s:

Subject

Sample size

Location(s)

# products

Soft drinks

N = 150

(semi-monadic)

Antwerp

2 products

Yoghurt

N = 720

(6 monadic tests of

N = 120)

Antwerp

Liège

6 products

Frozen pizza

N = 350

(2 monadic test)

Antwerp

Ghent

Liège

Namur

2 products

Cookies

N = 140

Antwerp

Liège

1 product

Cheese

N = 400

(4 monadic tests of

N = 100)

Antwerp

Liège

4 products

We also applied this method for cereals, mattresses, washing liquids etc.

Product Research – CLT

Below, some examples of recent CLT’s:

Subject

Sample size

Location(s)

Content

Beer

N = 450

Antwerp

Namur

Assess 3 packages

Energy drinks

N = 492

Antwerp

Liège

Taste 6 products

Abbey cheese

N = 240

Antwerp

Liège

Taste 2 products

Assess 2 packages

Mints

N = 600

Antwerp

Liège

Taste 4 products

Assess 6 packages

Warm vegetables

N = 150

Antwerp

Liège

Taste 5 products

(semi-monadic)

We also applied this method for chips, frozen fries, water, sauces etc.

Product Research – Labstore (Shelf Research)

Below, some examples of recent shelf research:

Subject

Sample size

Location(s)

Method

Raclette cheese

N = 140

Brussels

Shelf + Eye Tracking + Flash test

Fruit drinks

N = 450

Antwerp

Liège

Shelf + Flash test

Yoghurt

N = 160

Antwerp

Liège

Shelf + Smaaktest

Alcoholic drinks

N = 120

Antwerp

Ghent

Virtual shelf + Smaaktest

Biscuits

N = 450

Antwerp

Liège

Virtual shelf + Eye Tracking + Flash test

CATI

Below, some examples of recent CATI’s:

Subject

Sample size

Location(s)

Games of chance

N = 2.000

Belgium

Car maintenance

N = 800

Belgium

Energy supples

N = 400

Belgium

Suppliers of beverages

N = 75 / month

Flanders

Brussels

Magazines

N = 200

Belgium

F2F-interviews

We offer various types of F2F interviews:

  • exit interviews. The respondents are queried when leaving the shop. We have already applied this method for:
    • clothing chains
    • supermarkets
    • furniture chains
    • shopping centres
  • street interviews
  • in home interviews

Trackers

We can apply various methods to map the evolution of consumers’ attitudes to your product of service.

 

We have already organised:

  • several CATI-trackers for e.g. beverage suppliers 
  • several CAPI-trackers for e.g. telecommunications companies 

 

We make sure that:

  • the surveys are conducted periodically (for instance every month), according to the desired method
  • the results of the research are presented in a clear format (Excel, SPSS or ASCII), ready to be analysed

Online

Below, some examples of recent online research:

Subject

Sample size

Location(s)

Banks

N = 2.000

Belgium

Insurances

N = 2.000

Belgium

Car brands

N = 2.000

Belgium

Payroll offices

N = 400

Belgium

Supermarkets

N = 1.600

Belgium

Luxemburg

Let’s get in touch!

Do you need more information about our services, prices, etc.? Please do not hesitate to contact us!

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