Quantitative

ConsumerHouse has an extensive experience in quantitative market research. We have the flexibility and recourses necessary to organise all types of quantitative fieldwork projects.

Thanks to our multifunctional quantitative halls in both Antwerp and Liège and our extensive consumer panel, we are able to process large fieldwork volumes.

We ensure the complete organisation and execution of your fieldwork.

Preparation of the fieldwork: purchase/shipping of products, translation of questionnaires etc.
Programming of the questionnaire in Nebu
Recruitment of the required respondents (based on the quota)
Employment of the qualified staff (based on the research method)
Conducting and supervision of the fieldwork at the desired location(s) by the requested method (F2F, self-completion, CATI, CAPI etc.)
Delivery of the results in Excel, SPSS or ASCII

We have extensive experience in:

Product Research – HUT

Below, some examples of recent HUT’s:

Subject	Sample size	Location(s)	# products
Soft drinks	N = 150 (semi-monadic)	Antwerp	2 products
Yoghurt	N = 720 (6 monadic tests of N = 120)	Antwerp Liège	6 products
Frozen pizza	N = 350 (2 monadic test)	Antwerp Ghent Liège Namur	2 products
Cookies	N = 140	Antwerp Liège	1 product
Cheese	N = 400 (4 monadic tests of N = 100)	Antwerp Liège	4 products

We also applied this method for cereals, mattresses, washing liquids etc.

Product Research – CLT

Below, some examples of recent CLT’s:

Subject	Sample size	Location(s)	Content
Beer	N = 450	Antwerp Namur	Assess 3 packages
Energy drinks	N = 492	Antwerp Liège	Taste 6 products
Abbey cheese	N = 240	Antwerp Liège	Taste 2 products Assess 2 packages
Mints	N = 600	Antwerp Liège	Taste 4 products Assess 6 packages
Warm vegetables	N = 150	Antwerp Liège	Taste 5 products (semi-monadic)

We also applied this method for chips, frozen fries, water, sauces etc.

Product Research – Labstore (Shelf Research)

Below, some examples of recent shelf research:

Subject	Sample size	Location(s)	Method
Raclette cheese	N = 140	Brussels	Shelf + Eye Tracking + Flash test
Fruit drinks	N = 450	Antwerp Liège	Shelf + Flash test
Yoghurt	N = 160	Antwerp Liège	Shelf + Smaaktest
Alcoholic drinks	N = 120	Antwerp Ghent	Virtual shelf + Smaaktest
Biscuits	N = 450	Antwerp Liège	Virtual shelf + Eye Tracking + Flash test

CATI

Below, some examples of recent CATI’s:

Subject	Sample size	Location(s)
Games of chance	N = 2.000	Belgium
Car maintenance	N = 800	Belgium
Energy supples	N = 400	Belgium
Suppliers of beverages	N = 75 / month	Flanders Brussels
Magazines	N = 200	Belgium

F2F-interviews

We offer various types of F2F interviews:

exit interviews. The respondents are queried when leaving the shop. We have already applied this method for:
- clothing chains
- supermarkets
- furniture chains
- shopping centres
street interviews
in home interviews
…

Trackers

We can apply various methods to map the evolution of consumers’ attitudes to your product of service.

We have already organised:

several CATI-trackers for e.g. beverage suppliers
several CAPI-trackers for e.g. telecommunications companies

We make sure that:

the surveys are conducted periodically (for instance every month), according to the desired method
the results of the research are presented in a clear format (Excel, SPSS or ASCII), ready to be analysed

Online

Below, some examples of recent online research:

Subject	Sample size	Location(s)
Banks	N = 2.000	Belgium
Insurances	N = 2.000	Belgium
Car brands	N = 2.000	Belgium
Payroll offices	N = 400	Belgium
Supermarkets	N = 1.600	Belgium Luxemburg